Games Meh but XBox Kinect in every Board Room #messaging

I’m no big gamer I just don’t have the time so when I do set aside enough time it tends to be something like a retro game of Age of Empires or Diablo so XBOX has not been a big focus for me.Well except for the version 1.0 I have with XBMC loaded.
I have been focusing on how my customers might get value from messaging systems that extend what they already do and the Tandberg Systems they have been putting in are kind of sweet. Well not really the Tandberg kit more the 60” plasmas (3D, SD & USB plus divx)
Imagine my surprise when I saw …

In a move that surprised practically everyone, though, Microsoft also said that users of Lync (and Office 365) will be able to videoconference with home users of XBox game machines through Kinect, a new camera peripheral that tracks users' movements in a room using infrared (IR) wireless.

Now I wonder if we need to gateway this through XBox Live or if we can directly integrate with an in house Lync 2010 System?

Microsoft will also add the shared videoconferencing capabilities for Kinect through a software update.
Corporate Lync customers can ditch their old PBX and phone systems to run Lync entirely on one or more servers. Alternatively, they can hold on to these legacy systems and interface them to Lync through gateways

Here’s to hoping that the firmware updates allow us to point to our own system if they do I can see big potential.
Plus so interesting XMAS parties in future.

Source Betanews.com

This plan is lunarcy - Security - Technology

When I moved some of the content from a previous blog I move the stuff I wanted to keep and archived the rest to some PDFs.

The other day I got the idea to revisit and update some of them so on days when I’m light on for thoughts I might put some of these together.

Ooooops not a good start so far.

Found the guys who were running this program over at http://lifeboat.com/ex/programs and although I was worried that Moon based DR might not be going forward as a priority there are lots of other Programs current and planned that could provide blog fodder for quite some time.

Wow I might have to create a category as some of this seems off the wall but nice to think about…

BTW the original Article was written by

Nate Cochrane

@natecochrane Sydney, NSW, Australia

Editor in chief @CRN_au, @iTnews_au, @SCMagazineAU; AU's 1st online journo; Deal or no Deal's biggest prize winner; AU's biggest cash prize game show winner

http://haymarketmedia.com.au

This plan is lunarcy - Security - Technology

Now I thought my customers had big expectations for their offsite requirements. Check this out.

IF YOU think your organisation is savvy because it has an offsite data warehouse, spare a thought for William Burrows' plan to store life's blueprints - on the moon.

The journalism professor and former New York Times' space reporter's dream to back up the world's DNA to a site on the lunar surface would read like science fiction if it wasn't for the fact that the general idea is supported by the likes of Stephen Hawking, five Scandinavian prime ministers and a British group compiling a genetic
database of endangered species.

Mr Burrows devised the disaster plan with Robert Shapiro, professor emeritus and senior research scientist in biochemistry at New York University, in the 1999 book A Lunar Sanctuary. From there, they formed the Alliance to Rescue Civilisation (http://arc-space.org), which has attracted scientists and thinkers.

So that would be quite some DR project, how do we keep the DR Site up to date? What are our RPO and RTO? I'm thinking the replication across the wide area might be a little behind during
high rate of change situations.

Source: This plan is lunarcy - Security - Technology – http://smh.com.au

Posted: Sep 15 2006, 10:48 PM by David Mackie

Privacy Options that don’t protect my privacy

I was signing up for a Microsoft Regional Business Building Event and part of the sign up form included…

Privacy:    Please tick this box if you do not wish Microsoft to use the details you have provided above to contact you regarding important security, product, and event information    Trusted Microsoft Partners may use the details I have provided above to contact me regarding important security, product, and event information.   A response for this question is required.

I do want Microsoft to contact me because we are a partner so I can’t tick that button.

I do not want Microsoft Partners to contact me because I am that trusted partner and won’t want SPAM from my competitors.

I am not concerned about the mail because I have a delete key, but I also don’t want to give explicit permission to these other companies to send me offers. I guess creating an Outlook rule for “Competitive Intelligence” is my only option.

Just saying

It's slowly becoming an Android world, Gartner says

Earlier today I wondered why no Android Pallbearers when talking about the Windows Phone 7 RTM Launch.

Gartner seems to think Android will be number two in phones by 2014.

Despite the imminent launch of Windows Phone 7, Gartner expects Microsoft's share in the mobile phone market to continue to shrink, from 8.7 percent last year to 4.7 percent this year to 3.9 percent by 2014. By 2014, it will range sixth behind MeeGo on a global basis, according to Gartner.

The predicted market share in 2014 is …

1. Symbian – 30.2%
2. Android – 29.6%
3. Apple iOS – 14.9%
4. Blackberry – 11.7%
5. Others including MeeGo and Windows Phone 9.6%
6. Windows Phone alone 3.9%

These numbers make me think Android more likely to have the credible iPhone and Crackberry killer

So I wonder who funds Common Criteria Evaluations??

I think the horse to back may well be Android but using it with Government clients will need someone to back an evaluation.

It's slowly becoming an Android world, Gartner says - Software - Technology - News - CRN Australia

The only reason for time is…..

“The only reason for time is so that everything doesn't happen at once.” Albert Einstein

This quote was used in a TV show I was watching this morning because I wanted to know the exact quote I Binged it and found it on Quote DB. Those who know me will understand that I often have difficulty remaining on task, so I looked wider and found:

“Any fool can make things bigger, more complex, and more violent. It takes a touch of genius -- and a lot of courage -- to move in the opposite direction.”

Of course everyone can tell I needed to rewind the programme because I spectacularly moved off task.

So what freakishly ridiculous long bow am I trying to pull?

I’ve just come back from AUTechED trying to resist the the marketing after glow….

I am increasingly a fan of Role Based Administration and Workflow Enabled Provisioning.

We currently use with a major client tools like:

• SCCM 2007 R2 (ConfigMGR) to Deploy Servers and Desktops, Deploy Applications, Printers and Secure Shares;
• FIM 2010 for Directory Synchronisation and some stuff we perhaps should not be.

maybe we should be looking at Service Manager, SSP 2.0 for SCVMM  which of course implies SCVMM and what looks like a very good option for stringing it all together Opalis.

So where is the genius in this post?

We do some things in my view the hard way and perhaps because we didn't know what we didn’t know, and I am so tempted to implement everything in the System Center Enterprise Suite and leverage the whole ecosystem BUT today I’m leaning toward a big long roadmap for this client.

BUT …

Once we get a chance to train and define an offering, I think a whole business unit can be built around building complexity in what we offer to drive simplicity for our clients.

In other words I love the Microsoft Ecosystems and see promise in System Center and Forefront for completely abstracting the use of native tools into fully automated, work flow driven, user self service. The glue in this seems to be solid scripting in PowerShell well we need something complex to make things seem easy.

The only reason for time is…..

“The only reason for time is so that everything doesn't happen at once.” Albert Einstein

This quote was used in a TV show I was watching this morning because I wanted to know the exact quote I Binged it and found it on Quote DB. Those who know me will understand that I often have difficulty remaining on task, so I looked wider and found:

“Any fool can make things bigger, more complex, and more violent. It takes a touch of genius -- and a lot of courage -- to move in the opposite direction.”

Of course everyone can tell I needed to rewind the programme because I spectacularly moved off task.

So what freakishly ridiculous long bow am I trying to pull?

I’ve just come back from AUTechED trying to resist the the marketing after glow….

I am increasingly a fan of Role Based Administration and Workflow Enabled Provisioning.

We currently use with a major client tools like:

• SCCM 2007 R2 (ConfigMGR) to Deploy Servers and Desktops, Deploy Applications, Printers and Secure Shares;
• FIM 2010 for Directory Synchronisation and some stuff we perhaps should not be.

maybe we should be looking at Service Manager, SSP 2.0 for SCVMM  which of course implies SCVMM and what looks like a very good option for stringing it all together Opalis.

So where is the genius in this post?

We do some things in my view the hard way and perhaps because we didn't know what we didn’t know, and I am so tempted to implement everything in the System Center Enterprise Suite and leverage the whole ecosystem BUT today I’m leaning toward a big long roadmap for this client.

BUT …

Once we get a chance to train and define an offering, I think a whole business unit can be built around building complexity in what we offer to drive simplicity for our clients.

In other words I love the Microsoft Ecosystems and see promise in System Center and Forefront for completely abstracting the use of native tools into fully automated, work flow driven, user self service. The glue in this seems to be solid scripting in PowerShell well we need something complex to make things seem easy.

Look just follow me on Twitter

I have moved this blog around so much that I will be very surprised if I have anyone left following me but unlike Kate I am very happy that you are and of course I might even be happy to be your friend on Facebook

Disclosure Policy

This policy is valid until revoked

This blog is a personal blog written and edited by me. For questions about this blog, please contact  David@Mackie.dropbear.id.au.

This blog does not accept any form of sponsorship, or paid topic insertions. However, I will and do accept and keep free products, services, travel, event tickets, and other forms of compensation from companies and organisations.

The compensation received will never influence the content, topics or posts made in this blog. All advertising is in the form of advertisements generated by a third party ad network. Those advertisements will be identified as paid advertisements.

The owner of this blog is not compensated to provide opinion on products, services, websites and various other topics. The views and opinions expressed on this blog are purely the blog owners. If I claim or appear to be an expert on a certain topic or product or service area, I will only endorse products or services that I believe, based on my expertise, are worthy of such endorsement. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider.

The owner of this blog would like to disclose the following existing relationships. These are companies, organizations or individuals that may have a significant impact on the content of this blog.

• I am employed by Synergistic Network Solutions Pty Limited.
• I am part was part of the leadership team of the Canberra Windows User Group - Sponsored by Microsoft and Culminis *** This Group no longer meets ***
• I am was the Principle Speaker at the CBRWINUG and speak passionately about Microsoft and other Interesting Technologies that run on Windows Infrastructure

To get your own policy, go to http://www.disclosurepolicy.org

Disclosure Policy

This policy is valid until revoked

This blog is a personal blog written and edited by me. For questions about this blog, please contact  David@Mackie.dropbear.id.au.

This blog does not accept any form of sponsorship, or paid topic insertions. However, I will and do accept and keep free products, services, travel, event tickets, and other forms of compensation from companies and organisations.

The compensation received will never influence the content, topics or posts made in this blog. All advertising is in the form of advertisements generated by a third party ad network. Those advertisements will be identified as paid advertisements.

The owner of this blog is not compensated to provide opinion on products, services, websites and various other topics. The views and opinions expressed on this blog are purely the blog owners. If I claim or appear to be an expert on a certain topic or product or service area, I will only endorse products or services that I believe, based on my expertise, are worthy of such endorsement. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer or provider.

The owner of this blog would like to disclose the following existing relationships. These are companies, organizations or individuals that may have a significant impact on the content of this blog.

• I am employed by Synergistic Network Solutions Pty Limited.
• I am part was part of the leadership team of the Canberra Windows User Group - Sponsored by Microsoft and Culminis *** This Group no longer meets ***
• I am was the Principle Speaker at the CBRWINUG and speak passionately about Microsoft and other Interesting Technologies that run on Windows Infrastructure

To get your own policy, go to http://www.disclosurepolicy.org

Low Barometric Pressure

So why do doors on meeting rooms open inwards?

Barometric Pressure as people meeting for reasons of wanting to be in the loop, basically moving their heads from side to side scanning the room like the clown game in a side show and adding the same value.

Progressively stealing oxygen from the room and the longer it happens without someone saying why are we here what is the outcome? Who owns the next step? The less oxygen is left at the end.

Now think about what would happen if the door opened outward? The low pressure would suck the door against the jam sealing it shut and people outside would have no way to open it.

Conversely if the door opens inward the pressure may be so great that the door pops open on it’s own saving the lives of all inside or at least rescuers just need to turn the handle to let air in again, as the door slams open under the strain.

A fast thinking attendee could also pop the pins out of the hinges, this person of course would be killed be the door imploding toward them. They may see this as a merciful way to go, I think we just need to hold less meetings.

Low Barometric Pressure

So why do doors on meeting rooms open inwards?

Barometric Pressure as people meeting for reasons of wanting to be in the loop, basically moving their heads from side to side scanning the room like the clown game in a side show and adding the same value.

Progressively stealing oxygen from the room and the longer it happens without someone saying why are we here what is the outcome? Who owns the next step? The less oxygen is left at the end.

Now think about what would happen if the door opened outward? The low pressure would suck the door against the jam sealing it shut and people outside would have no way to open it.

Conversely if the door opens inward the pressure may be so great that the door pops open on it’s own saving the lives of all inside or at least rescuers just need to turn the handle to let air in again, as the door slams open under the strain.

A fast thinking attendee could also pop the pins out of the hinges, this person of course would be killed be the door imploding toward them. They may see this as a merciful way to go, I think we just need to hold less meetings.

Agencies SHOULD

I am rethinking how I would deal with elements of designs where a security control says agencies should...

I have been notionally sharing in the agencies should = do what you want because that seems to be how some folk read the guidance.

But of course this is garbage, so today is the day where “agencies should” actually means our risk assessment says... at least when looking at my projects

I'm thinking a few times it will really be "Computer says NO" or actually Agencies MUST.

Just thinking out loud

*** Update ***

To drive some context

“[–,IC-P,r] non-agency owned devices
6.8.9. Agencies should not allow devices not directly owned and controlled by the agency to be used with
their systems.”

Generally speaking there are many people who see the use of home computers for remote access as the only real method of large scale remote access, allowing for remote workforce in times of emergency or pandemic. I would be concerned that this would quickly lead to “Bring your own computer” policies becoming more of a norm.

I would need serious convincing that BYO Computer is sensible but remote access on the other hand I can see being a necessity in the short term.

So what would a risk assessment look like?

Agencies SHOULD

I am rethinking how I would deal with elements of designs where a security control says agencies should...

I have been notionally sharing in the agencies should = do what you want because that seems to be how some folk read the guidance.

But of course this is garbage, so today is the day where “agencies should” actually means our risk assessment says... at least when looking at my projects

I'm thinking a few times it will really be "Computer says NO" or actually Agencies MUST.

Just thinking out loud

*** Update ***

To drive some context

“[–,IC-P,r] non-agency owned devices
6.8.9. Agencies should not allow devices not directly owned and controlled by the agency to be used with
their systems.”

Generally speaking there are many people who see the use of home computers for remote access as the only real method of large scale remote access, allowing for remote workforce in times of emergency or pandemic. I would be concerned that this would quickly lead to “Bring your own computer” policies becoming more of a norm.

I would need serious convincing that BYO Computer is sensible but remote access on the other hand I can see being a necessity in the short term.

So what would a risk assessment look like?

Finding time to update this thing

Well our IT Graduate tells me I have not updated this in a while well thanks for the prompt Jay this is for you.

"Since I don't have all, well actually any, answers my plan is to work hard to continue to over-service our current clients, build the cash reserve so I can devote time to build sales and train up staff in our own brand of service delivery."
The first priority is trying to wind back his contracting to three days a week, and hopefully down to one.

Ha that lasted 6 weeks … L

So now doing a Major Infrastructure Modernisation Project which sucks me back to full time in an Enterprise role.

How will this affect my blogging?? Well it might get better as I describe a whole new problem domain, we shall see.

Cloud could make you look bad

OK I saw this headline and thought here we go…

IT warned: Cloud could make you look bad

Aussie government CIOs will soon face increasing pressure to explain why in-house ICT services take so long and are so expensive to deploy compared to cloud-based services, Ovum has said.

In a research note, director Steve Hodgkinson warned the cloud "will come to be viewed as the fastest, cheapest and easiest way to source basic commodity ICT services"….

I do agree Private cloud is the way for the Commonwealth to drive efficiency but it will require some very interesting collaboration and some leadership. Of course there will be issues with connectivity among security domains (I assume there is not a recommendation for a cloud service per classification) and management of that access, perhaps it will require security clearances for MANY more Public Servants and Professional Service Providers or build the many networks with air gaps between.

My point is IT deployment in Government takes time because of Architecture, Design, Build Engineering, Testing, Deployment and Maintenance. Solutions are Integrated, Data Protection is in place, there are SLAs, Security and Access Management is in place and there is a responsibility to the Users and Executive (Departmental and Government).

So what are my examples of cloud making CIOs look bad…

• How about 72 Hours without email? and having the Vendor say “there are no SLAs (service level agreements) offered on managed exchange, POP e-mail or webmail services.”
• A cloud services vendor making data available to other customers, the week before running workshops for Government IT Managers asking for their business?

I have other reservations and these are logistical and usability issues

• What about Identity Management? We use many applications in our business and I’d like to manage all of our Identity requirements. I know if you use a username and Password pair users make them all the same which is not optimal.
• What about customisation? This moves away from the cloud providers selling space / time on a cookie cutter basis and would drive up cost.
• and of course a cloud service we use has broken features and has not been updated in several months but our cloud dream is tainted by users asking when we will have some of the issues fully resolved. Yes this is a beta and we see promise so we persist BUT not really the promise of the cloud delivering no admin worries, rapid development / deployment and worry free user experience. One of the features is the out of cloud backup so no we don’t run EVERYTHING on this service.

So for me I think Government CIO’s may look bad in Delivery and Cost but better than the OOOOPs sorry but no SLA that makes the majority of cloud offerings cheap and agile.

Can we measure with the same stick????

Give me a cloud service providing 3500 Users with Email, Document sharing, filtered Internet, reliable and timely printing plus a Finance and CRM System. And compare an on premise solution.

People need to take scale into account and service level too.

So rolling my eyes I think here we go, Cloud Services Providers are the ASP’s of this decade this is NOT a panacea and far from the brave new world those with a cloud service to sell would have you believe.

IT warned: Cloud could make you look bad - Internet - iTnews Australia

Cloud could make you look bad

OK I saw this headline and thought here we go…

IT warned: Cloud could make you look bad

Aussie government CIOs will soon face increasing pressure to explain why in-house ICT services take so long and are so expensive to deploy compared to cloud-based services, Ovum has said.

In a research note, director Steve Hodgkinson warned the cloud "will come to be viewed as the fastest, cheapest and easiest way to source basic commodity ICT services"….

I do agree Private cloud is the way for the Commonwealth to drive efficiency but it will require some very interesting collaboration and some leadership. Of course there will be issues with connectivity among security domains (I assume there is not a recommendation for a cloud service per classification) and management of that access, perhaps it will require security clearances for MANY more Public Servants and Professional Service Providers or build the many networks with air gaps between.

My point is IT deployment in Government takes time because of Architecture, Design, Build Engineering, Testing, Deployment and Maintenance. Solutions are Integrated, Data Protection is in place, there are SLAs, Security and Access Management is in place and there is a responsibility to the Users and Executive (Departmental and Government).

So what are my examples of cloud making CIOs look bad…

• How about 72 Hours without email? and having the Vendor say “there are no SLAs (service level agreements) offered on managed exchange, POP e-mail or webmail services.”
• A cloud services vendor making data available to other customers, the week before running workshops for Government IT Managers asking for their business?

I have other reservations and these are logistical and usability issues

• What about Identity Management? We use many applications in our business and I’d like to manage all of our Identity requirements. I know if you use a username and Password pair users make them all the same which is not optimal.
• What about customisation? This moves away from the cloud providers selling space / time on a cookie cutter basis and would drive up cost.
• and of course a cloud service we use has broken features and has not been updated in several months but our cloud dream is tainted by users asking when we will have some of the issues fully resolved. Yes this is a beta and we see promise so we persist BUT not really the promise of the cloud delivering no admin worries, rapid development / deployment and worry free user experience. One of the features is the out of cloud backup so no we don’t run EVERYTHING on this service.

So for me I think Government CIO’s may look bad in Delivery and Cost but better than the OOOOPs sorry but no SLA that makes the majority of cloud offerings cheap and agile.

Can we measure with the same stick????

Give me a cloud service providing 3500 Users with Email, Document sharing, filtered Internet, reliable and timely printing plus a Finance and CRM System. And compare an on premise solution.

People need to take scale into account and service level too.

So rolling my eyes I think here we go, Cloud Services Providers are the ASP’s of this decade this is NOT a panacea and far from the brave new world those with a cloud service to sell would have you believe.

IT warned: Cloud could make you look bad - Internet - iTnews Australia

Channel Life – Reseller Profile in CRN this Month

Well after talking with Sholto about the media, I took a punt and spoke to him in the context of a reseller profile for CRN Australia. Well those of you who know me well understand I can talk under water and being perpetually 15 years old this is can be quite the concern. We covered many topics and spoke for about 40 minutes and exchanged a couple of emails.

I must say that I am really happy with the article but there are a very small number of things that are not quite right and we know how I am about things being just so but really they are small and folk probably wont even read in the detail I do, so all good

I do think that me reading the article before it was published would have made it perfect, and really I would not have changed a thing except the bits that were not quite right. That said I understand why the passage in my previous post is what it is, but in the case of this article it is a very Davidesque piece and I’ve been told that the article reads like a conversation with me. Very spooky.

· Can I request to see an article before it is printed?

You can ask, but a journo won’t show. If every interviewee was able to see the article beforehand, inevitably they would want to make changes, and then the difference between journalism and public relations disappears. The media’s promise to its audience is to give an independent assessment of the topic or person in question. However, in some cases you can ask to see your quotes, which are the parts of the interview the journalist intends to use. These can only be checked for accuracy; it is not an opportunity to censor your own comments.

Channel Life – Reseller Profile in CRN this Month

Well after talking with Sholto about the media, I took a punt and spoke to him in the context of a reseller profile for CRN Australia. Well those of you who know me well understand I can talk under water and being perpetually 15 years old this is can be quite the concern. We covered many topics and spoke for about 40 minutes and exchanged a couple of emails.

I must say that I am really happy with the article but there are a very small number of things that are not quite right and we know how I am about things being just so but really they are small and folk probably wont even read in the detail I do, so all good

I do think that me reading the article before it was published would have made it perfect, and really I would not have changed a thing except the bits that were not quite right. That said I understand why the passage in my previous post is what it is, but in the case of this article it is a very Davidesque piece and I’ve been told that the article reads like a conversation with me. Very spooky.

· Can I request to see an article before it is printed?

You can ask, but a journo won’t show. If every interviewee was able to see the article beforehand, inevitably they would want to make changes, and then the difference between journalism and public relations disappears. The media’s promise to its audience is to give an independent assessment of the topic or person in question. However, in some cases you can ask to see your quotes, which are the parts of the interview the journalist intends to use. These can only be checked for accuracy; it is not an opportunity to censor your own comments.

Mis-stepping with the media (Hopefully) Never Again

I’ve said some dumb things in my life and sometimes even to the media, so with some trepidation about saying things I might regret, I was chatting with Sholto Macpherson Editor of CRN Magazine at ExpoTech in Canberra. A day or so later I asked him for some advice about the media, I posed some questions and he graciously agreed to let me blog it. Here is the whole transcript of the media relations topic…

Good to talk with you on Wednesday, this can either be an idea for you to write or also happy to do it through my blog, but I think folk don’t really know how to deal with the media, at least I don’t. So how do we get the basics out there?

My questions would be…

· How do I control what gets printed?

The short answer is, you can’t. It’s the difference between PR, whom you pay to put out a message that you have control over, and the media, which reports the facts as accurately as it can. At least that’s the theory. People talk to the media for a variety of reasons, but the reason why companies spend so much effort on launches, events, etc with the media is because audiences take more notice of what a journalist says than they do a paid-for ad. There are many other reasons which I’ll go into in an article.

· Can I control what is and what is not on the record?

If the interviewee asks the journalist to keep his/her comments off the record, and the journalist agrees, then the journalist should honour that promise. Of course, like in any business, there are unscrupulous journalists, but generally you can feel certain that if you want to make a private comment it’s not going to appear as headline in the next issue.

· Should I consider everything will be printed?

That’s a very good assumption and a useful guide to thinking about what to say, even though it will almost never occur. It’s like how the internet is one big magazine – only put online what you are happy for your mother to read.

· Can I request to see an article before it is printed?

You can ask, but a journo won’t show. If every interviewee was able to see the article beforehand, inevitably they would want to make changes, and then the difference between journalism and public relations disappears. The media’s promise to its audience is to give an independent assessment of the topic or person in question. However, in some cases you can ask to see your quotes, which are the parts of the interview the journalist intends to use. These can only be checked for accuracy; it is not an opportunity to censor your own comments.

· What tips would you give to deal with the media?

Well that is all we discussed so far as this was really a quick brain dump and of course I’d like to see an article about media in depth. Other questions I asked included…

Additionally publicity avenues · How do we get press releases picked up?

· What is of interest to you and not just self promoting drivel?

· What style format etc is a good thing? Or don’t you care because you will edit the copy?

and of course I look forward to reading those answers in CRN in the fullness of time, it has made me think more about leveraging one of my Clients who just happens to be a Small PR Firm, so maybe I have a little bartering to do with Anita soon.

One last thing in a follow up email Sholto asked me what my answers might be since “– as a blog writer, you are in the media too! “

Well I don’t really think of my self like that, I’m really just a Techo with a big mouth, big opinions, and a tendency to use a reference to the Tism song “5 Yards” directed at my self when I behave badly.

Here are the basic rules for me: all answers to my original questions…

• I post to the blog you print it ;-D OK really I’ll often ask if I say “fred nerk said “ If you don’t like a post let me know I’ll replace it with *** David had a 5 Yards Moment *** (not happened yet)
• Everything is NDA unless I got it elsewhere first. Again If you don’t like a post let me know I’ll replace it with *** David had a 5 Yards Moment ***
• Even if I’m wearing a shirt / button that says “I’m Blogging this” probably not I tend to remember the things that stick in my mind, and chances are you will have said crap can we keep this between us by then. BTW it is more likely that I’m in a “nobody reads my blog” TEE-Shirt if truth be known, my only loyal reader is the Google search spider.
• Nope but since you set your RSS reader to update Mackie.is-a-geek.net every 5 Minutes you could be the one and only hit If you don’t like a post let me know I’ll replace it with *** David had a 5 Yards Moment ***
• Again not the media just a guy with a blog that VERY FEW people read.

Mis-stepping with the media (Hopefully) Never Again

I’ve said some dumb things in my life and sometimes even to the media, so with some trepidation about saying things I might regret, I was chatting with Sholto Macpherson Editor of CRN Magazine at ExpoTech in Canberra. A day or so later I asked him for some advice about the media, I posed some questions and he graciously agreed to let me blog it. Here is the whole transcript of the media relations topic…

Good to talk with you on Wednesday, this can either be an idea for you to write or also happy to do it through my blog, but I think folk don’t really know how to deal with the media, at least I don’t. So how do we get the basics out there?

My questions would be…

· How do I control what gets printed?

The short answer is, you can’t. It’s the difference between PR, whom you pay to put out a message that you have control over, and the media, which reports the facts as accurately as it can. At least that’s the theory. People talk to the media for a variety of reasons, but the reason why companies spend so much effort on launches, events, etc with the media is because audiences take more notice of what a journalist says than they do a paid-for ad. There are many other reasons which I’ll go into in an article.

· Can I control what is and what is not on the record?

If the interviewee asks the journalist to keep his/her comments off the record, and the journalist agrees, then the journalist should honour that promise. Of course, like in any business, there are unscrupulous journalists, but generally you can feel certain that if you want to make a private comment it’s not going to appear as headline in the next issue.

· Should I consider everything will be printed?

That’s a very good assumption and a useful guide to thinking about what to say, even though it will almost never occur. It’s like how the internet is one big magazine – only put online what you are happy for your mother to read.

· Can I request to see an article before it is printed?

You can ask, but a journo won’t show. If every interviewee was able to see the article beforehand, inevitably they would want to make changes, and then the difference between journalism and public relations disappears. The media’s promise to its audience is to give an independent assessment of the topic or person in question. However, in some cases you can ask to see your quotes, which are the parts of the interview the journalist intends to use. These can only be checked for accuracy; it is not an opportunity to censor your own comments.

· What tips would you give to deal with the media?

Well that is all we discussed so far as this was really a quick brain dump and of course I’d like to see an article about media in depth. Other questions I asked included…

Additionally publicity avenues · How do we get press releases picked up?

· What is of interest to you and not just self promoting drivel?

· What style format etc is a good thing? Or don’t you care because you will edit the copy?

and of course I look forward to reading those answers in CRN in the fullness of time, it has made me think more about leveraging one of my Clients who just happens to be a Small PR Firm, so maybe I have a little bartering to do with Anita soon.

One last thing in a follow up email Sholto asked me what my answers might be since “– as a blog writer, you are in the media too! “

Well I don’t really think of my self like that, I’m really just a Techo with a big mouth, big opinions, and a tendency to use a reference to the Tism song “5 Yards” directed at my self when I behave badly.

Here are the basic rules for me: all answers to my original questions…

• I post to the blog you print it ;-D OK really I’ll often ask if I say “fred nerk said “ If you don’t like a post let me know I’ll replace it with *** David had a 5 Yards Moment *** (not happened yet)
• Everything is NDA unless I got it elsewhere first. Again If you don’t like a post let me know I’ll replace it with *** David had a 5 Yards Moment ***
• Even if I’m wearing a shirt / button that says “I’m Blogging this” probably not I tend to remember the things that stick in my mind, and chances are you will have said crap can we keep this between us by then. BTW it is more likely that I’m in a “nobody reads my blog” TEE-Shirt if truth be known, my only loyal reader is the Google search spider.
• Nope but since you set your RSS reader to update Mackie.is-a-geek.net every 5 Minutes you could be the one and only hit If you don’t like a post let me know I’ll replace it with *** David had a 5 Yards Moment ***
• Again not the media just a guy with a blog that VERY FEW people read.